Emi Jay From among the hundreds of formulae up for consideration, the Who What Wear staffers you already know and trust will conduct in-depth research, testing, and reviews of the market’s most sought-after and talked-about products to determine which ones are worthy of your hard-earned money and time. You can anticipate candid, unedited reviews and no-nonsense suggestions that our exacting testers wholeheartedly support.
Honestly, I Love It is a unique single-product format that we occasionally pepper in with our Deep Reviews, which are mostly our editors’ candid, hot comments on whole product categories or numerous products from a certain beauty brand. These reviews, as the name implies, will focus on a single, exceptional beauty formula that our editors can’t stop talking about. This time, I’m showcasing Emi Jay, my go-to brand for hair products and accessories.
Everyone always thinks that me being a beauty editor means that I’m always put together. My makeup is faultless, my skin is in fantastic shape, and my hair is always bouncy and in a blowout. Unfortunately, but that’s not always the case. I have a fair amount of skin problems, largely from sun damage and a persistent case of rosacea, just like everyone else. Additionally, I’m not above the odd makeup mishap (smudged eyeliner, flaking mascara, you name it). Regarding my hair, I realize this may come as a shock, but I don’t usually style it unless it’s for a special event.
You might wonder, why? My hair is naturally wavy, which is something I’ve been attempting to embrace and highlight lately. Second, because my hair is thin and dry by nature, I make every effort to protect it from heat tools. Lastly, I’m a sloth. I said it there. I will sleep for an extra ten minutes if it means I won’t have to worry about constantly doing my hair.
That does not imply that I ignore my hair or that I let it grow out however it pleases. Nope. My weekly regimen consists of using a range of products, such as oils, serums, and hair masks. In addition, I have a whole drawer full of hair accessories. If you have the correct headbands, ribbons, and hair clips, I promise no one will ever know you simply rolled out of bed. And in my opinion, Emi Jay, a hip and well-known brand, has the best ones.
The Claw Clips
The Big Effing Clip is one of Emi Jay’s best-selling products. There is only one variation among the many hues, patterns, and finishes of these claw clips. Each one is large enough to accommodate a full head of hair, and they are all practical enough to wear all day. They don’t come apart; they don’t slip; they don’t pull. I wear them all the time, and not a single one has broken or scratched. Additionally, unlike other claw clips, I’ve never experienced tension headaches from these. The fact that each one is crafted from unique, biodegradable acetate is the best part. Thus, they are also reasonably eco-friendly.
If you ask anyone who knows me, they’ll probably tell you that I wear an Emi Jay claw clip most of the time. I tangle the Big Effing Clips in my hair in all directions. Think of ruffled-yet-chic references like Bridget Jones or Kate Winslet in The Holiday; sometimes it’s purposefully accidental.
It’s not true that Emi Jay only owns pricey, overly sugarcoated accessories. To suit any style, the firm offers a wide range of colors and styles. When I want to look more refined or seductive, I personally reach for this cherry red clip.
A more put-together haircut goes well with a dark red claw clip. For this reason, I’ll twist my hair in a French twist before using the claw clip to secure it. To achieve a more defined look, I may use pomade or hairspray on my front sections if I’m feeling particularly fancy.
If you’re not into big claw clips, Emi Jay also offers smaller versions. We refer to them as Sweetheart Clips. These are available in a range of fashionable hues and patterns just like the larger varieties, but they’re still small enough to work well in stylish half-up, half-down hairstyles.
I gave my thinning hair a blowout at home for this look to give it some bounce and movement. Then, I secured a basic half-up, half-down hairdo with the Cherry Pie Sweetheart Clip. It just took ten minutes to do from beginning to end because it was so simple.
Not all of Emi Jay’s products are claw clips, though I would suggest looking at those first. This hair brush is among the many hair tools and accessories that the brand sells. I can’t resist keeping it on my bathroom counter with pride because it’s so beautiful. How do I put it? Some items are simply too beautiful to be kept in a drawer.
This brush is made entirely of bamboo, not plastic. Its premium structure is intended to distribute the hair’s natural oils from root to tip while gliding through hair without snagging or pulling.
In reference to the natural oils in my hair, I enjoy using Emi Jay’s Boar Bristle Brushes when I’m attempting to forgo shampoo. The natural material looks more moisturized at the ends and less greasy at the roots, distributing oil like a dream. It’s also the ideal brush for a slicked-back appearance. You’ll be able to avoid flyaways for hours on end if you use this to brush your hair back into a sleek bun or ponytail and finish with a small amount of Emi Angelstick ($38).
5 More Emi Jay Hair Tools & Accessories I Love
This large red bow makes the ideal statement hairpiece.
This is the cutest butterfly clip nostalgia from the 1990s.
I can’t wait to wear this while traveling.
A velvet bow in black will always be iconic.
There are hints of Sofia Coppola in this pink headband.
