Olympic Beach Volleyball Team the Canadian women’s is going to be the talk of the summer Olympics in Paris thanks to their distinctive one-shoulder bikini tops.
The Canadian active swimwear brand Left created the outfits, which were revealed on the company’s website and social media pages on Tuesday.
Creating a look for athletes who require additional force to execute a devastating volleyball shot might not seem all that special. However, the International Olympic Committee claimed it had never been approached to authorise a one-shoulder uniform when cofounders Laura Low Ah Kee and Shannon Savage went to them to approve the suit.
When the silhouette needed to be changed to accommodate a left-handed player, the women had to return to the IOC to ensure that nothing would go wrong. The Vancouver-based company Left on Friday has been designing and outfitting players with uniforms, bikinis, and accessories for the Canadian women’s beach volleyball team for the past three years. “Working with Volleyball Canada to create uniforms that not only support and enhance the performance of elite athletes, but also look great while doing it has been a dream come true,” Low Ah Kee stated.
The collaboration began fairly randomly, just after the two former executives of Lululemon started Left on Friday in 2018. Shanice Marcelle, a volleyball player for the team, had been donning Left on Friday costumes that she had bought on her own. She inquired about becoming one of her additional sponsors with the swimsuit companies.
It was premature for the recently established company to consider sponsorships. But by giving Marcelle suits, they were able to establish a rapport with her. Soon, Left on Friday items were being worn by other athletes on the Canadian women’s beach volleyball team, which assisted the brand in fine-tuning the fit of some of its models. “We’ve always worked with athletes to make sure we can solve any issues they may have had with the product and been involved in product testing,” Low Ah Kee stated.
Thus, it made sense that Left on Friday would take over as the Olympic Beach Volleyball Team costume designer after Lululemon stopped sponsoring them a few years ago. About forty sportsmen who wear different sizes and have varying measurements are outfitted by the company. The bikinis that are left over on Fridays have cup sizes up to a DD+.
Olympic Beach Volleyball Team
Left also designed team outfits on Friday, including short-sleeve cropped sun tops that may be worn over swimsuits for additional covering during the 2018 Olympic games. Three colorways are available for uniforms: neon red, white, and maroon. According to Savage, who is in charge of design and products, “we had two key priorities when approaching the uniforms.” It was crucial that we fulfilled the promise of comfort because doing so would free up the athletes to concentrate solely on their performance. Second, we want them to be memorable on their momentous occasion.
In order to give the uniforms greater compression, flexibility, and support, Left on Friday—whose name is derived from the idea of departing on Fridays for a weekend of adventure—used its trademark technical fabric, which is created in Italy and is composed of nylon, polyester, and 18% Lycra.
Swimwear has been the mainstay of Left on Friday’s product line since its founding. At first, a modest factory located in northern California produced swimsuits. However, since Left on Friday has expanded, more of its core product is now produced at a Taiwanese manufacturer. Ninety percent of the company’s eight-figure revenues currently come from swimwear sales.
However, when Olympic Beach Volleyball Team Left on Friday investigates more lifestyle categories with a wider selection of clothes, that might alter. The brand has expanded its product line in recent years to include activewear such as fleece sweatshirts, sweatpants, jerseys and shorts manufactured from cotton fabric milled in Los Angeles, as well as leggings, cupro and linen button-down shirts, slacks and linen dresses.
The Canadian company, which has relied on e-commerce to drive its growth since its founding, accounts for 80% of its sales in the United States and the other 20% in Canada. A few pop-up shops have appeared in Vancouver and Toronto. However, that will alter.
Eighty percent of the Olympic Beach Volleyball Team Canadian company’s sales are in the United States, with the remaining twenty percent occurring in Canada. Since its establishment, the company has relied on e-commerce to fuel its growth. There are now a few pop-up stores in Toronto and Vancouver. But that will change.
