LONDON: Sydney Sweeney, star of “Anyone but You,” has been chosen by British luxury accessories brand Jimmy Choo to feature in their summer 2024 campaign.
In front of a petrol station, a pink wall, in the middle of a busy road, on a bench or inside a vintage photo booth in the middle of a desert, Sweeney posed for photographer Oliver Hadlee Pearch against the sun-bleached backdrop of Palm Springs as she sets out on a California road trip.
The actor, who gained notoriety for playing Cassie Howard in the film “Euphoria,” debuted new looks including the Amel drop heels, the Jemma matcha suede sandals, the Diamond Tilda ballerina flats, the Diamond Maxi trainers, and the Cece mules with a Western influence.
The creative director of Jimmy Choo, Sandra Choi, stated that the star of “The White Lotus,” who recently responded to harsh remarks made by Hollywood producer Carol Baum, is “talented, confident, and playful, with an inspiring work ethic” and personifies the brand’s essence.
Sydney Sweeney
Her confident sense of self serves as the foundation for her effortlessly stylish sense of glamour. We had a great time collaborating with Sweeney to craft the advertising narrative that led us on an inspiring journey,” Choi continued.
Throughout her career, Sydney Sweeney has displayed her ever-changing sense of style, showcasing anything from delicate gowns with tulle embellishments to bold sheer Miu Miu statements embellished with crystals. Her other fashion and beauty endeavours include being the face of Miu Miu’s autumn 2023 campaign and being awarded a worldwide ambassadorship by L’Oréal’s luxury hair care brand Kérastase.
For the spring campaign shot by Stas Komarovski, Jimmy Choo hired model Vivienne Rohner to stroll the cobblestone streets of Ibiza, Spain.
