Victoria Beckham Returns to Spain for Her Debut Mango Collection—ExCLUSIVE
LONDON: Mango’s most high-profile partnership to date will be shown later this month. Victoria Beckham collaborated on a range of accessories, knits, slipdresses, and tailoring that features a subdued color scheme of breezy “island” hues.
The latest in a string of partnerships between the Spanish high street behemoth and global brands including Italian tailor Boglioli, influencer Camille Charrière, and L.A. label Simon Miller is the Victoria Beckham x Mango initiative, which is scheduled for release on April 23.
Mango stated that in addition to “day-to-night” bags, accessories, and shoes, the Beckham line would feature dresses, tailored pieces, and adaptable knitwear. The business stated that the increased prices “reflect the high quality of fabrics and details” in each garment, setting them apart from the standard Mango line.
The shop, which is celebrating its 40th year in business this year, claimed to have long followed and respected Beckham.
“We always make an effort to select products or artists that we respect and who share our ideals. We adore her distinct style and her ability to carve out a niche for herself in the fashion business. Mango commented, “This partnership showcases both her impeccable sense of taste and Mango’s modern design.
As she added, Beckham said she wanted to “speak to a wider audience in a way that feels relevant to my brand and retains my aesthetic” and DNA. She called the collection “sensual, considered and feminine.”
“I am really pleased with the work we have produced together. Bringing the two brands together and building on our knowledge seems extremely current, and the Mango teams’ degree of execution, attention to detail, and savoir-faire really pleased me,” Beckham remarked.
“A conscious, modern wardrobe, perfect for the summer months” was the goal Beckham set out to achieve. Although it is well put together, there is a cheekiness about it. The famous French movie “La Piscine” served as my inspiration, especially Jane Birkin’s persona and effortless style. She exudes natural beauty, is incredibly feminine, and exudes a genuine sense of independence.
“Muted, very focused and relaxed, with island tones for an easy summer elegance,” was how she put the color scheme. The slipdresses and the tailoring in particular are her favorite pieces. “I want to offer an easy-to-wear, versatile, and feminine wardrobe for women because I have always played with both the feminine and the masculine,” she continued.
Beckham was a logical pick for Mango in many respects. The Beckham family’s four-year sojourn in Madrid during David Beckham’s mid-2000s Real Madrid soccer career has given her brand more significance.
Mango stated, “They were a very famous couple even before they moved to Spain, and even more so after they did.” “Everyone, including in Spain, has always recognized and appreciated their iconic style as a couple.”
Beckham’s business has been growing steadily, and a partnership with a major high-street retailer like Mango will help her brand reach a wider audience and maybe attract new clients.
According to reports, Beckham’s brand grew at a compound annual growth rate of 35% from 2020 to 2023, when net sales reached 100 million euros. At the EBITDA level, or profits before interest, taxes, depreciation, and amortization, each of the house’s major operations is profitable.
As part of a campaign to build shops-in-shop abroad, Beckham recently opened a new area at the Galeries Lafayette flagship in Paris. The brand’s debut fragrance line released last September and has been performing beyond expectations.
Mango is not the first high street retailer to establish well-known brand alliances; for years, H&M, Zara, and Uniqlo have collaborated with well-known designers on exclusive lines.
“Pushes the team to develop a product from a different perspective, and with a different point of view compared to our [in-house] collections,” according to Mango, on its partnerships program. This gives us the ability to communicate with a variety of consumers and unquestionably adds value and distinction to the brand. The goal of Mango’s business strategy is to elevate the brand, and these partnerships help to achieve this goal.
Victoria Beckham
The retail behemoth continued, saying, “We think the collection represents her style in a very faithful way.” It worked in tandem with Beckham and her staff.
Mango noted that from the initial mood boards and concepts to the products’ ultimate implementation, both design teams—led by Victoria Beckham on the one hand and Justi Ruano, the creative director for Mango women—collaborated.
Mango said, “There were multiple meetings in Barcelona and London to ensure the outcome was what both teams wanted.”
Through partnerships, Mango is able to improve both its offerings and costs.
Mango stated that its clientele is prepared to shell out more money for both in-house brands and high-profile partnership items. These more expensive options include Capsule, which focuses on “event” attire, and Selection, a stylish selection that Mango releases each season.
These tactics, along with others, are effective.
In the fiscal year 2023, Mango’s revenue climbed by 15% to exceed 3.1 billion euros. It increased by twenty percent at constant exchange. At 172 million euros, net profit more than quadrupled.
Almost 80% of the turnover of this Spanish fast-fashion brand comes from its approximately 2,700 locations in over 115 countries globally. Spain, France, Germany, Turkey, and the United States are the top markets in terms of sales.
Mango predicts that in the upcoming years, the United States will rank among the top three most significant areas.
With the construction of a Fifth Avenue flagship in 2022 and the following growth into the broader U.S. market, Mango made its goals quite evident. The 22,600-square-foot, three-story store at 711 Fifth Avenue encircles the northeast corner of 55th Street and is dedicated to women’s clothing, with a floor for males that includes a tailoring station.
In honor of its 40th anniversary and building on the sales momentum of 2023, Mango has introduced 4E, a new two-year strategy plan.
In 2026, revenues of more than 4 billion euros are the target. The firm stated that it will increase the brand’s worth “through aspiration, quality, and a unique style designed in Barcelona” in addition to building more than 500 new locations. It also intends to prioritize sustainability as a “core value” and provide “excellent customer service.”
Mango has been thinking outside of collections and retail spaces. The firm launched its first Roblox store in January, where customers can buy digital clothing and accessories for their avatars made by Mango Teen.
Mango declared at the time that it was dedicated to creating an ecosystem that would enable it to provide clients with unique experiences, goods, and services in the physical, digital, and virtual realms.
Mango also said in January that it had invested in Flipflow, a startup that provides real-time stock management, price tracking, and market analytics across several markets. Through its Mango StartUp Studio incubator, which debuted two years ago, the investment was directed.
The accelerator has made investments in businesses including Ziknes, a 3D printing start-up for architectural and design components using sustainable materials, and Union Avatars, a technology start-up for digital identity and the creation of avatars in various styles.
